Spirit Level

The Lab is Spirit Level’s latest venture to explore how emerging technologies can create unique and interactive music experiences. In a saturated music market, our goal is to help artists find deeper and more meaningful ways to tell their stories, build deeper relationships with fans, and serve as an example to the wider creative community. In 2020, we’ll bring together Spirit Level artists and creative technologists to develop new ideas using AR, VR, Voice, Machine Learning and more. The Lab will manage all projects and conduct user testing with fans to demonstrate the potential of these new platforms.