Working with brands has been contentious in the music industry for a long time. Much has been noted about the pitfalls, but the benefits are less often talked about. And we’re not just talking about money.
The relationship between an artist and a brand can be vital. In some sectors of the industry, these brand partnerships are as important - and lucrative - as those with a label or booking agent.
If you’re aligned with a brand, or considering whether it’s right for you, this panel will outline the benefits artists reap from these relationships. New audiences that open up as a result, and fresh new approaches to things like marketing and engagement. In a landscape where new ideas are invaluable, working with brands can supercharge your approach to the music business.
