Breaking through in the UK is a major priority for Australian acts. But have you ever considered that, strategically, you may be better off trying to tap into other markets first? France is the fifth biggest music market in the world. It is tough to break and only a handful of Australian artists have ever cracked it, but perhaps some of that is due to lack of trying.
Alex Pinte moved from Paris to Melbourne a few years back and spends his time making connections between both these music industries. He will introduce you to the intricacies of the French music industry and how it differs to the scenes we are more used to operating in. It’s a highly engaged music-loving market, situated very close to the UK, and it’s time you learnt how your music can work there.