These management specialists argue that any quality music career should start with an artist’s personal values and evolve from there. The ‘Why' drives us in the beginning, yet is rarely articulated or revisited. What is it to place yourself and your own style, aligned to the kind of career you want to build, at the centre of how you operate? This is about tapping into the ‘Why' of what we are doing and allowing it to radiate into our operational structures. This informs an attitude of individuality, an opportunity to assess inherited and industry perpetuated standards and rules and create new pathways forward.
After being a part of this conversation, you will respect the importance of your ideals and ensure those you work with know they will forever take precedence.
