It’s an incredibly relatable experience - scrolling through your feed only to see an ad for something you were researching yesterday or a service you’ve been meaning to look into. It's kinda creepy, but the technology behind it is incredibly powerful for marketers.
So, how do platforms like Facebook and Google know exactly what you want when you want it?
Bolster's Senior Music Strategist Paige X. Cho will talk through how you’re being targeted, how big tech companies use technology to find audiences, and how we in the music business can use this to our advantage.