Paige X. Cho

Paige X. Cho is an advertising strategist curious about music, data-driven marketing and consumer psychology. She's the Senior Music Strategist at Bolster, a digital and creative agency specialising in music, events and entertainment. Her current role combines her background in psychology and digital advertising with over 10 years of music industry knowledge, creating digital strategies for music campaigns. Over the past four years at Bolster, Paige has worked on the likes of Splendour in the Grass, London Grammar, The XX, Falls Festival, Elton John, Sia, Queens of the Stone Age, Adele, Groovin The Moo, Bluesfest, Laneway Festival, LNWY and more.