No other genre features the diverse representation and inclusive storytelling of hip hop. It is a key part of how artists share their culture, their past and their hopes for the future. It is the most exciting genre of music in the country, so it’s important to understand what it's all about.
A rock manager can pivot to hip hop and a lot of the basic principles may remain the same, but they’re not seeing the full picture. Without understanding what working in the genre entails, chances of a sustainable and rewarding career dwindle.
This panel will give an insight into how hip hop has been misunderstood in the past and offer some advice to those wanting to get into the Australian hip hop scene.
