Ruuben van den Heuvel

Ruuben works alongside the Music Industry to broaden understanding and adoption of YouTube as a primary platform by which to grow a fanbase and monetise audiences. His remit spans Business Development and Partner Management across the APAC Region with particular focus on AUS, NZ and South East Asia. With more than 30 years of experience in the music industry, Ruuben has been at Google for seven years, initially managing partner growth on Google Play Music across APAC before focusing on YouTube Music. Prior to YouTube, Ruuben has held positions at Sony Music (SVP Commercial Development, Asia); Nokia (Head of Music, APAC); STAR TV / Channel [V] (VP Talent, Music and Artist Relations) and ESPN STAR Sports / Sports Corporation (VP, Sales). In previous years Ruuben also worked with austereo mcm in Europe as well as CBS Records and PolyGram in Australia.